Internet Marketing Test

Q1. What is A/B testing?

a.       Testing two products to see which one sells more.

b.      Using two version of an ad, measuring results to see which one is more effective.

c.       Testing 2 products to see which one sells more.

d.      Using 2 version of an ad to see which one has less bounce rate.


Q2. Why is it important to set daily maximum budgets for pay per click ad campaigns?

a.       It helps with ad placements.

b.      It is required.

c.       It helps drive affiliate sale.

d.      Costs of clicked links can add up quickly if not limited.

Q3. What is meant by “White hat”?

a.       When marketers show up for work wearing white hats.

b.      Dishonest techniques for gaining higher rankings.

c.       Ethical and honest methods of increasing page rankings.

d.      Software used to increase rankings.     

Q4. How should a company allocate its marketing budget among the various methods of internet marketing?

       a.       Depends on the company and what is most effective for its business

       b.      Spread evenly among the methods chosen

       c.       Haphazardly

       d.      Spent most on email marketing

     Q5. What is the purpose of sending a monthly newsletter?

       a.       It creates work for employees at the company

       b.      It builds branding, creates awareness and a connection with potential clients

       c.       It gives people a chance to opt out of ever talking to your company

       d.      Required by law.

Q6. Why are purchased email lists typically ineffective?

       a.       They are too expensive

       b.      They distribute an email to far more people than the company has its contacts

       c.       They make up fake emails to sell

       d.      They are not targeted at customers specific to your company and have high bounce rate.   

Q7. What is an auto-responder?

       a.       A person who replies to all emails for the company

       b.      An automatic email message sent to someone who takes an action such as submitting a form on a company.

       c.       A method of direction communication with clients.

       d.      An email relay system. 

Q8. What is meant by “White hat”?

a.       When marketers show up for work wearing white hats.

b.      Dishonest techniques for gaining higher rankings.

c.       Ethical and honest methods of increasing page rankings.

d.      Software used to increase rankings

Q9. How is the “open rate” important?

a.       It tells the company how many people clicked on the links in the email.

b.      It lets the company know how many people brought a product.

c.       It is the number of people who received the email.

d.      It is the number of people who actually opened the email sends to them, giving the company insight how effective email marketing campaign was.

Q10.What is meant by “viral marketing”?

a. Creating ads that users pay to watch

b. Creating ad campaigns which are expensive and well produced

c. Creating ad campaigns with a very narrow focus

d. Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed

Q11.What is affiliate marketing? 

a. Same as guerilla marketing

b. Selling ad space on your site

c. When a 3rd party helps market your business, and in turn you pay them a commission based on sales as a result of their efforts

d. Pay per click marketing

Q12.Why would a company hire internet marketing specialists if marketing is relatively easy to do online?

a. It reduces taxable profits

b. To get a second opinion

c. Creates goodwill

d. Hired experts can drive the best results of campaigns and help guide the company in its marketing

Q12.What is meant by “web 2.0″?

a. The resurgence of internet companies with more interactive focus, such as blogging and social networking

b. Any website which has survived the dot.com bust

c. Sites made using new technology

d. Internet companies who focus on retail sales

Q13.What is the purpose of a traditional press release?

a. It acts as a direct marketing sales tool

b. It can be mailed out to potential clients

c. It announces company information to a widely dispersed group of people

d. It target markets to internet users

Q14.What is meant by “viral marketing”?

a. Creating ads that users pay to watch

b. Creating ad campaigns which are expensive and well produced

c. Creating ad campaigns with a very narrow focus

d. Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed

Q15.Why would a company hire internet marketing specialists if marketing is relatively easy to do online?

a. It reduces taxable profits

b. To get a second opinion

c. Creates goodwill

d. Hired experts can drive the best results of campaigns and help guide the company in its marketing

Q16.What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?

a. It keeps the marketing staff busy in down times

b. It impresses clients

c. A well maintained blog will help increase page rank with search engines

d. It makes the company seem larger than it is

Q17.How is the pricing model of a click determined?

a. Standardized rate for the ad

b. Google sets the price worldwide

c. Ads always cost more in later months

d. The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list

Q18.How can a company profit from a podcast directly?

a. Pay another company to host it

b. Charge for premium content

c. Set up an affiliate link

d. All podcasts are free, they can not be directly profitable

Q19.What is one advantage to using a purchased email list?

a. The firm selling them often makes up fake email addresss

b. Large quantity of email addresses and markets otherwise not reached

c. The bounce rate is very low

d. It is targeted at your potential customers

Q20.How important is content on a site when optimizing it?

a. Not important at all, does not factor in

b. Mildly important to keep customers happy

c. It is the only thing which creates a higher ranking in search engines

d. Very important, new content especially

Q21.Why would a company possibly want to spend more on PPC early on?

a. It costs less early on

b. To drive traffic to their site and increase awareness

c. To let the competition know they are serious

d. To sell more products

Q21.Why is reciprocal linking becoming an important way to reach potential clients?

a. Visitors to other sites of a similar nature to yours are likely to click on links to bring them to your site

b. It creates an income stream

c. It is the easiest way to create traffic

d. It builds goodwill

Q22. What is a trackback? 

 a. Same as a trademark

b. A method of notification that somebody links to document/html

c. When someone goes to your site because of your podcast

d. A count of how many downloads your podcast has 

Q23.How is click-through rate measured in an email campaign? 

a. The number of emails which did not bounce back

b. The number of people who click on a link in the email bringing the potential customer to your site

c. The number of people who purchased a product or service from the email

d. The number of people who replied to the email

Q24.Who regulates affiliate marketing? 

a. No one currently

b. SEC

c. IRS

d. Internet Affiliate Board